🔴 “I am not an object for your entertainment. Emirates, I refuse! I will never fly with you again!” Nelly Korda shocked the entire world after explosively revealing she had been harassed during a promotional event with Emirates. She was asked to pose for photos with a group of VIPs, when an older man — an Emirates representative — began to flirt excessively: unwanted touches, whispered suggestions about “deeper cooperation” beyond golf. The United States erupted in outrage, millions of fans boycotted Emirates, and the company’s stock dropped 3% in just one morning. Shortly after, Chairman Sheikh Ahmed made a surprising public statement that left Korda in tears.
The world of professional golf was rocked when Nelly Korda, one of the sport’s most prominent figures, revealed that she had been sexually harassed during a promotional event with Emirates, one of her major sponsors. The incident occurred during a photoshoot with a group of VIPs, where Korda was asked to pose for pictures to promote the airline. However, what was meant to be a professional interaction quickly turned unsettling when an Emirates representative, an older man, began to behave inappropriately.
According to Korda, the representative began to make unwelcome advances, touching her inappropriately and making suggestive comments about “deeper cooperation” beyond the golf course. Shocked and disturbed, Korda immediately felt uncomfortable but was forced to maintain a professional demeanor in front of the camera. After the event, Korda made it clear that she would no longer tolerate such behavior and announced that she would never fly with Emirates again.
The statement sent shockwaves through the sports and corporate worlds. Korda’s refusal to remain silent about the incident sparked widespread outrage, especially in the United States. Fans, sponsors, and fellow athletes rallied behind her, demanding accountability from Emirates. Within hours, millions of fans began to boycott the airline, and protests erupted online, with many expressing their disgust at the company’s handling of the situation.
As the backlash grew, Emirates faced significant financial consequences. The company’s stock dropped 3% in just one morning, a reflection of the public’s discontent and the damage to the brand’s reputation. Many critics pointed out that this was not an isolated incident but a symptom of a larger issue within corporate sponsorships, where women are often objectified and treated as tools for promotion rather than respected professionals.
In the face of the mounting scandal, Emirates was forced to respond. The company issued a public apology, acknowledging the severity of the situation and vowing to take immediate action. However, the apology was not enough to quell the outrage. It wasn’t until a surprise public statement from Emirates Chairman Sheikh Ahmed that the situation began to shift.
In his statement, Sheikh Ahmed expressed deep regret for the incident, apologizing to Korda personally and to all those affected by the actions of the representative. He acknowledged that the behavior exhibited was entirely unacceptable and pledged to take steps to ensure that such an event would never happen again. The chairman’s heartfelt apology, which included a promise to reform the company’s training programs for employees on harassment and respect, brought Korda to tears. The emotional response reflected the weight of the situation, as Korda felt that her courage to speak out had led to meaningful change.
While the apology was a step in the right direction, many questioned whether it would be enough to restore Korda’s trust in the company. The golf star has yet to make a public decision on whether she will continue to work with Emirates in the future, but her initial reaction makes it clear that her professional integrity and personal boundaries come before any endorsement deal. As the situation unfolds, the sports and corporate world will continue to watch closely, hoping that Korda’s brave stance will inspire greater respect and change within the industry.
