BREAKING NEWS: Michael Jordan signs a $30 million sponsorship deal with Chase Elliott, officially bringing Air Jordan Motorsports to the NASCAR spotlight!
In a shocking announcement for the NASCAR world, basketball legend Michael Jordan has just signed a massive $30 million sponsorship deal with star driver Chase Elliott.This deal officially launches Air Jordan Motorsports, bringing the iconic Jumpman symbol boldly into the high-speed world of NASCAR.The campaign titled “From the Court to the Track” will feature Chase Elliott as the new face of Jordan Brand’s cutting-edge performance line.
The perfect blend of racing speed and Jumpman style promises to create a global sensation.Michael Jordan, owner of 23XI Racing, shared: “Chase Elliott is a symbol of excellence, just like I was on the basketball court. This is the moment Air Jordan conquers the track.”Chase Elliott, the 2020 NASCAR Cup Series champion and Most Popular Driver for seven straight years, expressed excitement: “Wearing Air Jordan on the race car is a dream come true. From the Court to the Track will inspire millions of fans.”
The $30 million deal spans 3 years, with Jordan Brand becoming the primary sponsor for the No. 9 car of Hendrick Motorsports.The Jumpman logo will appear prominently on the hood, rear wing, and Chase Elliott’s racing suit starting from the Daytona 500 in 2026.Air Jordan Motorsports is not just sponsoring but also launching a special racing shoe line: Air Jordan Race 1, featuring high-grip rubber technology and breathable design for the track.The products will come in NASCAR collector boxes, expected to sell out within the first 24 hours.Nike and Jordan Brand are investing heavily in NASCAR marketing, tapping into Chase Elliott’s 10 million social media followers.
NASCAR fans are going wild with hashtags #AirJordanMotorsports and #FromTheCourtToTheTrack trending at number one.Michael Jordan has been the owner of 23XI Racing since 2020, co-owned with Denny Hamlin, and has already secured major sponsors like US Air Force and Robinhood.Now, Jordan expands his empire by partnering across teams with Hendrick Motorsports, the home of Chase Elliott.Rick Hendrick, team owner, praised: “Michael Jordan brings global appeal to NASCAR. Chase is the perfect bridge.”
Chase Elliott, 30 years old, has 20 Cup Series wins, leads the fan vote every year, and is an idol to the younger generation.He was once replaced by Jordan Taylor during a 2023 injury and now becomes the ambassador for Air Jordan.The “From the Court to the Track” campaign includes Super Bowl ads, pop-up stores at Daytona, and gaming partnerships with EA Sports.
Fans can customize virtual cars with the Jumpman logo in NASCAR 26.The new performance clothing line includes Jordan Race Suit and Jumpman Helmet, priced from $150.Michael Jordan is expected to attend 10 races in 2026, cheering Chase from the VIP pit box.NASCAR benefits greatly as Jordan Brand attracts Gen Z and international fans.Ticket sales are projected to rise 25% at events featuring Air Jordan Motorsports.
Chase Elliott will test the new shoes at Charlotte Roval, where he has won three times.The contract includes charity: the Jordan-Elliott Foundation will support young racers with $5 million.Fan reactions are exploding: “MJ + Chase = GOAT combo!” across X (Twitter).The Air Jordan Motorsports logo features the Jumpman holding a steering wheel in classic black-and-red colors.
Products are manufactured in Vietnam and will be exported globally starting Q1 2026.Chase shared: “I grew up a fan of MJ, and now I wear Jumpman on the track, unreal!”Michael Jordan: “NASCAR needs stars like Chase. We will dominate.”Hendrick confirmed: the No. 9 car will feature full Jumpman livery at the Bristol Night Race.The first merch drop: “Court to Track” hoodie, limited to 10,000 pieces.
Global tour: Chase will bring a demo car to Chicago, LA, and Tokyo.SEO keywords: Michael Jordan NASCAR, Chase Elliott sponsor, Air Jordan Motorsports, From the Court to the Track.Economic impact: $100 million to the NASCAR ecosystem over three years.Chase Elliott predicts: “First win with Jumpman at Talladega.”MJ smiled: “Bet on it.”
Fan art is spreading: Jordan dunking over a NASCAR track.The partnership paves the way for future collaborations with Larson and Logano.NASCAR CEO Jim France: “Jordan + Elliott elevates the sport.”Social metrics: 1 million engagements in the first hour after the announcement.Air Jordan Motorsports, the future of speed has begun!Chase concluded: “From the Court to the Track, let’s ride!”
